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Meson Database

A fractional database manager for real estate agents.

We clean your CRM, score every contact, call the ones you can’t get to and keep you on track every week. Your next listings are already in there.

Book a free CRM audit See pricing
  • From $1,000 a month
  • Month to month
  • Inside your CRM

Works inside the CRM you already use

  • Reapit
  • MRI Box+Dice
  • LockedOn
  • HubSpot
  • Pipedrive
  • monday.com
  • Rex
  • + AgentBox, MRI Vault and more

How the connection works

Why isn’t your database bringing in listings?

Because nobody’s working it. It’s the cheapest place to find your next listing, and it’s usually a mess.

  • 01

    Duplicates and dead numbers

    The same owner saved three times, and nobody sure which record has the history.

  • 02

    Contacts nobody graded

    Open-home sign-ins and portal enquiries with no category and no next step.

  • 03

    Owners nobody has called

    Long-term owners in your patch who haven’t heard from you in a year.

What we do

What does a fractional database manager do?

Four jobs, done for you every week, inside the CRM you already use. The callers are the same onshore team behind Meson Rapid and our database reactivation campaigns.

  • 01

    Clean it

    Duplicates merged, numbers checked, every contact graded and tagged.

  • 02

    Score it

    Every contact scored on how likely they are to list, with a fresh Top 200 each month.

  • 03

    Work it

    Our onshore callers ring the contacts you can’t get to, in your agency’s name.

  • 04

    Keep you on track

    A plan, a scorecard every Monday and a coach who checks.

What we do

Clean it

Duplicates merged, numbers checked, every contact graded and tagged.

  • Duplicates merged, with the history kept on the contact
  • Numbers validated; Do Not Call Register wash on every job
  • Missing details filled in where it’s lawful
  • Every contact graded A to D and tagged by patch and source
  • Dead tasks closed and real next-contact dates set
  • A change log of every edit, and nothing merged without your sign-off

Done once as a Clean-up or Rebuild, then weekly on Growth and Performance.

Start with a free CRM audit. Book a free CRM audit

What we do

Score it

Every contact scored on how likely they are to list, with a fresh Top 200 each month.

  • A score on every contact from years owned, last contact, enquiries, grade, appraisal history and call outcomes
  • Your Top 200 every month: the contacts to call first
  • The split: you call the A-grades, our team calls the B and C tier
  • Re-scored monthly as results come back

Included in every tier.

Start with a free CRM audit. Book a free CRM audit

What we do

Work it

Our onshore callers ring the contacts you can’t get to, in your agency’s name.

  • Market updates, appraisal offers and data-verification calls
  • Australian callers in our South Yarra office, never offshore
  • Every outcome written back to your CRM against the contact
  • Leads handed to you with full notes, and tracked until they’re followed up

400 calls a month on Growth, 600 on Performance; extra calls $1.50 each.

Start with a free CRM audit. Book a free CRM audit

What we do

Keep you on track

A plan, a scorecard every Monday and a coach who checks.

  • A goal plan worked back from your target to calls a week
  • A daily call list and a scorecard every Monday: committed against done
  • A weekly coach check-in on Growth
  • A Meson database manager in your office every fortnight on Performance (Victoria)
  • An alert if a lead sits untouched for 24 hours

Escalation is agreed up front: a nudge, then a coach call, then your director.

Start with a free CRM audit. Book a free CRM audit

Your CRM

Works inside your CRM

We clean, grade and score the contacts where they are, and every call outcome lands back on the contact.

  • A live, two-way connection We read your contacts, history and tasks, and write back grades, tags, next-contact dates and every call outcome.
  • Your CRM stays the source of truth No new system to learn and nothing kept only on our side. Your agents keep working where they already work.
  • Changes in stages, with sign-off We recommend first, then tag and grade, and only merge records once you approve. Every edit is logged.
  • Any CRM for projects Clean-ups, Rebuilds and the CRM audit work with any CRM through a CSV export and re-import.
Contact record · J. & M. T. · Owner · Brunswick · Owned 9 years Example
  1. Meson: Duplicate merged: 2 records into 1, history kept Mon
  2. Meson: Mobile validated, email added Mon
  3. Meson call: Market update: open to an appraisal in autumn Wed
  4. Meson: Next contact set: 3 March · added to Top 200 Wed
What we write back to a contact in a week. Illustrative.

Membership runs on a live connection: Reapit and AgentBox, MRI Box+Dice and Vault, LockedOn and Rex. The audit, Clean-up and Rebuild work with any CRM through a CSV export.

AI enablement

AI does the admin. People make the calls.

Where AI works inside Meson Database, and where it doesn’t.

  • Contact scoring

    All tiers

    Every contact scored on how likely they are to list, from years owned, last contact, enquiries, grade, appraisal history and call outcomes. Re-scored monthly as results come back.

  • Ask your database

    Growth and Performance

    Plain-English questions, answered from your own data: “Who in my patch has owned for seven years or more and hasn’t heard from me this year?”

  • Automated audit and clean-up

    Every project and tier

    Duplicates, gaps, dead numbers and stale tasks found automatically, then checked by our team before anything changes.

  • Call summaries in your CRM

    Calls by our team

    Calls our team makes can be recorded, transcribed and summarised against the contact, so the next conversation starts where the last one ended. People are told when a call is recorded.

  • Nudges and scorecards

    All tiers

    Your daily call list, streak and Monday scorecard built automatically from your CRM and our call outcomes. Almost no manual entry.

We know when not to use AI.

Every call is made by a real person in our South Yarra office, and every merge or bulk change is checked by our team before it touches your CRM.

How it works

How do you get started?

With a free audit. Then fix the database once, and we keep it working for you every month.

  1. 1 Free

    Free CRM audit

    We connect read-only, audit every contact and walk you through the report.

    Book a free CRM audit
  2. 2 From $1,500

    Clean-up or Rebuild

    A one-off, fixed-price fix. Works with any CRM through a CSV export.

  3. 3 From $1,000/mo

    Monthly membership

    We keep it clean, score it monthly and work it with you. Month to month.

Why do agents trust us with their database?

Because working agents’ contacts is what we’ve done every day since 2019, in their name and inside their CRM.

calls for real estate agencies in Australia, FY2025–26
547,939
agencies we called for last financial year
164
leads handed back to agents
7,533
calling for real estate agents since
2019

“Their team has been assisting my business by following up outstanding client leads and reconnecting with previous buyers from properties I have sold — and the results have been excellent. … It's been a seamless extension of my business and a real time-saver. Since partnering with Meson Agency, I've seen a significant improvement in client engagement and a steady increase in reactivated leads that may have otherwise gone dormant.”

Narelle Cordaro, Sales Agent/Licensee, All Around Realty

Figures: Meson’s calling platform, Australian real estate campaigns, 1 July 2025 to 30 June 2026.

Membership

What does it cost?

One monthly price per database. Month to month, 30 days’ notice, no lock-in.

  • Core

    The tools and the list, for agents who make their own calls.

    $1,000 per database / month + GST

    Calls
    $1.50 per call
    Coaching
    Self-managed
    • Health score, re-scored monthly
    • Your Top 200 every month
    • Prospecting app with call lists and a leaderboard
    • Weekly scorecard and daily nudges
    Start with Core
  • Most popular

    Growth

    Our callers and a weekly coach, working your database with you.

    $2,500 per database / month + GST

    Calls
    400 calls a month included
    Coaching
    Weekly coach check-in

    Everything in Core, plus

    • Weekly clean-up of new contacts and duplicates
    • Weekly coach check-in
    • Lead follow-up tracking and alerts
    • Ask your database questions in plain English
    Start with Growth
  • Victoria only

    Performance

    Your database fully worked, with a Meson manager in your office.

    $4,000 per database / month + GST

    Calls
    600 calls a month included
    Coaching
    In-office database manager

    Everything in Growth, plus

    • A Meson database manager in your office every fortnight
    • Video check-ins between visits
    • A full Database Rebuild in month one
    • A summary to your director after each visit
    Start with Performance
Prices in AUD, excluding GST. Extra calls $1.50 each. The director approves CRM access; the director dashboard is free with two or more memberships.

Compare memberships

Per database, per month. Month to month, 30 days’ notice. Prices in AUD, excluding GST.

Features included in Core, Growth and Performance memberships
Feature Core $1,000/mo Growth $2,500/mo Performance $4,000/mo
Your database
Available in Australia-wide Australia-wide Victoria
Health score and monthly re-score Included Included Included
Top 200 list every month Included Included Included
Weekly hygiene Not included Included Included
Database Rebuild in month one Not included Not included Included
Ongoing clean-up Not included Not included Included
Ask your database questions in plain English Not included Included Included
Calls
Calls included each month — 400 600
Extra calls $1.50 $1.50 $1.50
Meson Rapid at member rates Not included Not included Included
Accountability
Prospecting sessions, call lists, leaderboard Included Included Included
Weekly scorecard and daily nudges Included Included Included
Lead follow-up tracking and alerts Not included Included Included
Coaching Self-managed Weekly check-in In your office
In-office session every fortnight Not included Not included Included
Video check-in between visits Not included Not included Included
Quarterly planning, in person Not included Not included Included
Summary to your director after each visit Not included Not included Included
Priority support Not included Not included Included
Projects (Clean-up, Rebuild, Blitz) can be added to any tier. Book a call

Performance · Victoria

A database manager in your office

Every fortnight, 60–90 minutes, sitting with you while you make the calls.

  1. 10′

    Scorecard review

    Last week’s commitments against what got done, and any leads still waiting for a follow-up.

  2. 40′

    Power hour

    You call your A-grade contacts from this month’s Top 200 while the database manager sits beside you, logs every outcome and coaches between calls.

  3. 15′

    Clean-up together

    Overdue tasks cleared, contacts re-graded after the calls and the pipeline fixed in your CRM.

  4. 5′

    Commitments

    Next week’s targets, written down and tracked on your scorecard.

  • Every fortnight In-office session, 60–90 minutes
  • Weeks between 15-minute video check-in
  • Every quarter Planning session in person, against your annual goal
  • After each visit A short summary to your director

One visit covers every Performance member in the office, back to back or as a shared power hour. The database manager coaches and works the database with you; they don’t do listing admin or vendor reports. Sessions need 24 hours’ notice to reschedule.

Performance runs in Victoria. Core and Growth are Australia-wide. Book a call

Free, no obligation

What do you get in the free CRM audit?

The full picture of your database, and exactly what to do about it.

  • A full audit of every contact, task and note, through a read-only connection
  • A written report: your health score and the 300 contacts to call next
  • A 30-minute walkthrough with our founder, John Angelopoulos
  • One clear recommendation, and no obligation to take it
54

Your report · example

2,140 owners in your patch you haven’t spoken to in 12+ months

  • Duplicates
  • Ungraded contacts
  • Untouched 12+ months
  • Dead numbers
Illustrative. Yours is built from your own CRM.
1 → What CRM do you use?
2 → Roughly how many contacts are in there?

A best guess is fine.

3 → What’s your biggest concern with it?

Choose as many as you like.

4 → What company do you work at?

Your agency or office.

5 → Where should we send your report?
6 → Pick a time to go through it with John

A 30-minute walkthrough with our founder, on a weekday at least 7 days from today, so the audit is finished first. John confirms the time by email.

Time (Melbourne)

Free, no obligation. We only use your details to run the audit and book the walkthrough.

About two minutes. Walkthroughs are booked at least a week ahead so the audit is finished first.

Free CRM audit

What we check

Through a read-only connection to your CRM, or a CSV export. Nothing is changed.

  • Contactable contacts against your total
  • Duplicates and conflicting records
  • Contacts with no grade or category
  • Owners untouched for 6, 12 and 24+ months
  • Overdue tasks and follow-ups that died
  • Past vendors and buyers who have likely moved
  • Missing, invalid and disconnected numbers
  • Matches against the Do Not Call Register
Book my free audit

Questions agents ask

Is there a lock-in contract?
No. Membership is month to month with 30 days’ notice, and the audit, Clean-up and Rebuild need no membership at all.

What’s in the free CRM audit?
A full audit of your database through a read-only connection to your CRM, or a CSV export: duplicates, ungraded contacts, owners you haven’t spoken to in 12 months or more, dead numbers and Do Not Call matches. You get a written report with your health score and the 300 contacts to call next, and John walks you through it in 30 minutes.

Which CRMs does it work with?
The membership runs on a live connection through our integrations with Reapit and AgentBox, MRI (Box+Dice, Vault), LockedOn and Rex. The audit, Clean-up and Rebuild work with any CRM through a CSV export.

Will you change records in our CRM without asking?
No. We recommend changes first and only merge records once you approve, with every edit logged. Your agency owns the data, a data-processing clause covers how we handle it, and every calling job is washed against the Do Not Call Register.

Is Performance available outside Victoria?
Not yet. Performance puts a Meson database manager in your office every fortnight, so it runs in Victoria for now. Core and Growth are available Australia-wide.

Do your callers say they’re from Meson or from our agency?
Your agency. Real people in our South Yarra office call on your behalf, in your agency’s name and from your script. AI does the admin, never the calls.

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